Stabilimento Balneare Lido di Lerici

Lido di Lerici has been operating for roughly a century and has been run by Gep srl for the last 45 years. It publishes a complete official price list, which is rare on this coast. Daily rates are 36 euro for one person with an umbrella and two sunbeds, 40 euro with deckchairs instead, 42 euro for two people with two sunbeds and 46 euro for two people with deckchairs. Children under six are free and those aged seven to fourteen pay 5 euro. Entry requires buying at least one piece of equipment. Longer terms include 112 euro for a fortnight umbrella, 195 euro monthly and 540 euro for the season, with cabins at 430 euro for a fortnight up to 2,000 euro for the season and a pricier Cabina Pineta option in the pine shade. The sandy beach slopes gently and is marketed as safe for young children, while rocks and a wharf on the deeper side allow snorkelling. There is a bar but no restaurant.